Rob Beset is a widely experienced, internationally well-known and highly respected cycling industry executive. He joined the TIAB in October 2014, adding in-depth cycling industry product and market knowledge. Since 2012, he has been the Director/Owner of Plan B Managers, a successful consulting company specializing in strategy, sales, marketing, supply chain support & retail and distribution management. Additionally, Plan B Managers provides interim management and executive search services. An avid cyclist,
Rob began his business career outside of the cycling industry but soon moved to Batavus BV, a Dutch bicycle manufacturer that is part of the Accell Group NV, a Dutch holding company, which owns several major European bicycle manufacturers and is also involved in the production of fitness equipment. At Batavus over a 25 year period, Rob progressed rapidly holding a series of increasingly responsible positions in sales, marketing and general management and acquired both international and extensive acquisition experience. At the time that he left Batavus in 2011, Rob was the Director Batavus-group, which included the Netherlands and five other countries in Northern Europe.
Rob has an extensive educational background with training in sales, marketing, service management, and general business management. He holds a Master of Marketing Strategy from the University of Groningen.